Privacy Policy Effective Date: [06/17/26] 1. Introduction Penn Yan Eye Care operates the website https://www.facebook.com/profile.php?id=100091876482979 and uses RevEngage (integrated with RevolutionEHR) for patient callbacks, appointment reminders, and recall notifications. This Privacy Policy explains how we collect, use, disclose, and protect your information, including Protected Health Information (PHI) under HIPAA. We are committed to protecting your privacy and complying with applicable laws. 2. Information We Collect • Personal Information: Name, contact details (phone, email). • Health Information (PHI): Relevant details needed for scheduling, reminders, or recalls (e.g., appointment history). • Website Data: IP address, browser type, pages visited, cookies/analytics. • RevEngage Communications: Data related to appointment reminders, recall notifications, and any responses for callbacks. 3. How We Use Your Information We use information to: • Provide optometric care and treatment. • Send appointment reminders and recall/callback notifications via RevEngage (text/email). • Billing and insurance processing. • Improve our services. • Comply with legal obligations. 4. How We Disclose Your Information We share PHI as permitted by HIPAA, including: • With healthcare providers involved in your care. • For payment and healthcare operations. • With business associates like RevolutionEHR/RevEngage under a Business Associate Agreement (BAA). • As required by law. We do not sell your PHI. 5. Your Rights (HIPAA) You have rights to access, amend, restrict, or receive an accounting of your PHI. Contact us to exercise these rights. Our full Notice of Privacy Practices is available separately. 6. Data Security We use reasonable safeguards, including those provided by RevEngage for reminder communications. No system is 100% secure. 7. Cookies and Tracking We use cookies for website functionality. Manage them via your browser settings. 8. Third Parties RevEngage handles reminder and recall communications on our behalf under a BAA. 9. Changes to This Policy We may update this policy. Continued use after changes means acceptance. 10. Contact Us Penn Yan Eye Care 163 Main St. Penn Yan, NY 14527 Phone: 315-536-9941 | Email: pyecoffice@gmail.com Terms and Conditions Effective Date: 06/17/26 1. Acceptance of Terms By accessing or using our website or our services, including RevEngage communications (“Services”), you agree to these Terms and Conditions. 2. Eligibility You must be 18+ or an authorized representative. 3. Use of Services • The Site provides general information about our optometry practice. • RevEngage is used solely for automated appointment reminders, recall notifications, and callbacks (e.g., text/email reminders to schedule or attend appointments). • Do not use for emergencies — contact us directly or seek emergency care. • Provide accurate contact information. You may receive reminders based on your preferences and can opt out where permitted (though this may limit our ability to send important notifications). 4. Intellectual Property All Site content is owned by us or licensed. No unauthorized copying or distribution. 5. Privacy Your use is governed by our Privacy Policy, incorporated here. PHI and communications are handled per HIPAA. 6. Communications By providing your phone or email, you consent to receive RevEngage reminders and recalls for treatment, payment, and operations. Messages are for scheduling and care coordination only. 7. Disclaimers • Site information is general and not a substitute for professional medical advice. • We do not guarantee uninterrupted service or error-free operation. Services are provided “AS IS.” 8. Limitation of Liability To the fullest extent permitted by law, we are not liable for indirect or consequential damages from your use of the Site or Services. 9. Indemnification You agree to indemnify us against claims from your violation of these Terms. 10. Termination We may suspend or terminate access for violations. 11. Governing Law Governed by the laws of New York State 12. Changes We may update these Terms. Continued use constitutes acceptance. 13. Contact Us Penn Yan Eye Care 163 Main St. Penn Yan, NY 14527 Phone: 315-536-9941 | Email: pyecoffice@gmail.com